Coaching to Motivate Change Part 1 of 3

Clients hire a coach when they want or need to change, and coaching technique directly impacts clients results. According to ICF, the number one indicator for effective coaching is the relationship between the coach and the client. It is incumbent upon the coach to understand the client, develop rapport, create trust, and empower the client. In this blog series, review the techniques for each and how the coach is a motivational partner for change.

Coaching starts with a focus on understanding the client. Coaches listen to the language of the client for a deeper understanding. For example, some clients focus on emotional aspects, thinking and deciding based on emotion. Other clients focus on research or logistics, thinking and deciding based on logic.

When a client is primarily passive in their communication style, coaches recognize they prefer more time before making a decision. More aggressive communicators tend to decide quickly.

Understanding the client is further enhanced with neuro-linguistic programming. Coaches realize clients are primarily visual, auditory, or kinesthetic. By listening to how the client communicates, the coach identifies preferences.

Coaches consider the clients perspective: What makes change a challenge?

* Habits
* Fear of the Unknown
* Change requires work and motivation

When a coach understands the client’s barriers to change and how a client considers options, decides, and talks about action, the coach is equipped to partner with the client effectively to move forward.

Cathy Liska

For content specific to coach training and coaching, guest blog posts are welcome.

Most blog posts here are written or curated by Cathy Liska, Guide from the Side®, CDP, MCC.

Cathy is CEO/Founder of the Center for Coaching Certification, CCC. As Guide from the Side®, she is a sought-after trainer and coach with over 30 years of experience in business management and ownership. Cathy built her diverse team at CCC that includes trainers, customer service, and coaches. She was Co-Leader for ICF’s Ethics Community of Practice, on the Leadership Team for the review and updating of the Code of Ethics in 2024, and active in the Ethics Water Cooler. To ensure she stays current in related areas of expertise, Cathy has earned the following: ICF’s Master Certified Coach (MCC), Certified Coach Trainer, Certified Consumer Credit Counselor, Certificate of Excellence in Nonprofit Leadership and Management, Grief Support Group Facilitator, Certified in the Drucker Self-Assessment Tool, Certified Apartment Manager, Certified Civil and Family Mediator, and Certified in DISC.

Cathy’s clients range from attorneys to corporate executives, government to nonprofit, entrepreneurs to children, under or unemployed to newly retired. She specializes in communication, management, conflict, and leadership. Her personal mission statement is “People.” Cathy is known for her passion to serve others so they achieve the results they want.

Podcast: https://www.coachcert.com/podcast.html

Publications: Coaching Perspectives (a series of books with chapters by coach training graduates) https://www.coachcert.com/resources/recommended-reading/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html

You may also like...