![\"Search](\"https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2021\/04\/Search-Engine-Optimization-for-your-Coaching-Website-scaled.jpg\")
<\/p>\nWe hear a lot about SEO optimization.\u00a0 It is important when you have a website!\u00a0 That is because it is one way people find you online.<\/p>\n
When you want to find something on the internet, you type words into a search engine such as Google, Bing, Fire Fox, Chrome, or Safari.\u00a0 These sites then list the pages the algorithm considers most relevant.\u00a0 How does it decide which pages are most relevant?\u00a0 The algorithms consider the age of the website, the expiration of the URL, they key words for each page, the meta description for each page, the alternative text for the images, the content on the page, outbound links, inbound links, and more. <\/p>\n
When you design your website, list different key search words for each page that accurately describe the page content.\u00a0 Name each page differently, simply, and so it clearly defines what is on it.\u00a0 Write a meta description of what is on each page.\u00a0 Be sure your key words, title, and description match the content on the page.\u00a0 When someone is on your website, they will very quickly decide if it offers what they are searching for and whether to stay and learn more.<\/p>\n
Incorporate words your ideal clients may enter in a search engine. \u00a0The niche of coaching, your client\u2019s concerns, and solutions to challenges.\u00a0 A health coach, depending on their area of expertise, may have weight goals, meal planning, and physical training<\/a> as key words.\u00a0 A life coach may use work\/life balance, family support, or relationships.<\/p>\n Images are important too as the search engines also look for a word count to image ratio.\u00a0 The use of strong and compelling images can be seen by many people \u2013 the search engines are machines, so they only \u201csee\u201d the alternative text you provide for each image.<\/p>\n