{"id":9138,"date":"2021-06-10T11:02:39","date_gmt":"2021-06-10T11:02:39","guid":{"rendered":"https:\/\/www.coachcert.com\/coachingblog\/?p=9138"},"modified":"2022-08-24T16:12:53","modified_gmt":"2022-08-24T16:12:53","slug":"writing-a-coaching-bio-for-your-website","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/writing-a-coaching-bio-for-your-website\/","title":{"rendered":"WRITING A COACHING BIO FOR YOUR WEBSITE"},"content":{"rendered":"<p>Whether new or an experienced coach, writing a bio may seem challenging.\u00a0 What will sell your coaching services?\u00a0 What is your target market and ideal demographic?\u00a0 What words or phrases represent you the best?\u00a0 These things are important.<\/p>\n<p>When someone reads your bio, they want to know whether you offer what they want and will help them.\u00a0 Knowing you offer what serves them determines whether they will reach out.\u00a0 Share your story or example facing a common challenge, your mistakes, what you learned, and your success. <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9139 alignright\" src=\"https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2021\/04\/WRITING-A-COACHING-BIO-FOR-YOUR-WEBSITE-scaled.jpg\" alt=\"WRITING A COACHING BIO FOR YOUR WEBSITE\" width=\"236\" height=\"315\" srcset=\"https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2021\/04\/WRITING-A-COACHING-BIO-FOR-YOUR-WEBSITE-scaled.jpg 1920w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2021\/04\/WRITING-A-COACHING-BIO-FOR-YOUR-WEBSITE-225x300.jpg 225w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2021\/04\/WRITING-A-COACHING-BIO-FOR-YOUR-WEBSITE-768x1024.jpg 768w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2021\/04\/WRITING-A-COACHING-BIO-FOR-YOUR-WEBSITE-1152x1536.jpg 1152w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2021\/04\/WRITING-A-COACHING-BIO-FOR-YOUR-WEBSITE-1536x2048.jpg 1536w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2021\/04\/WRITING-A-COACHING-BIO-FOR-YOUR-WEBSITE-45x60.jpg 45w\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" \/><\/p>\n<p>Tailor your bio to your ideal client and write based on what they want to know.\u00a0 Express how you identify with their pain point.\u00a0 Share how partnering with you will empower them.\u00a0 Write just for them.\u00a0 Use the word \u201cyou\u201d to personalize it.\u00a0 Our brain focuses on what is most important to us personally.<\/p>\n<p>Create curiosity so that readers want to keep reading.\u00a0 Use teasers and strong imagery. Ask questions that hold interest.\u00a0 Create trust and safety.\u00a0 Having severable consistent with your bios on multiple social media platforms and your website.\u00a0 List your <a href=\"https:\/\/www.coachcert.com\/training\/certified-professional-coach\/program-overview.html\">certifications<\/a>, education, experience, affiliations, and successes.<\/p>\n<p>Incorporate reviews and testimonials from real people.\u00a0 Reviews, ratings, testimonials, and social media icons help people to make decisions.<\/p>\n<p>Be easy to find.\u00a0 Be easy to see.\u00a0 Be easy to work with.\u00a0 Let people know exactly how to contact you on the phone or via email.\u00a0 Describe easy steps or use call to action buttons on your website.<\/p>\n<p>Gifts are often appreciated and lead to more sales.\u00a0 Providing a small gift in return for getting in touch, such as a mini book you have written, is a great way to collect potential client\u2019s emails and phone numbers.<\/p>\n<p>The key components of your bio include:<\/p>\n<ul>\n<li>A story of with pain points followed by successes that gives them hope.<\/li>\n<li>An examples and testimonials of how working with you helps them overcome their pain point and succeed.<\/li>\n<li>Easy ways to contact you or schedule a free introductory session.<\/li>\n<li>Call to action \u2013 invite them to take the first step.<\/li>\n<\/ul>\n<p>During <a href=\"https:\/\/www.coachcert.com\/training.html\">coach training<\/a> we had the opportunity to share bios and learn from each other.\u00a0 It is smart to look at several different bios for ideas to enhance your own.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether new or an experienced coach, writing a bio may seem challenging.\u00a0 What will sell your coaching services?\u00a0 What is your target market and ideal &hellip; <\/p>\n","protected":false},"author":1,"featured_media":9139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,131,470,471,40],"tags":[1502,675,48,50,767,1504,257,260,1503,707],"class_list":["post-9138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-coaching-program","category-coaching-resources","category-coaching-skills","category-tools-and-techniques","tag-bio","tag-challenge","tag-coach","tag-coaching","tag-create","tag-curiosity","tag-opportunity","tag-training","tag-website","tag-writing","latest_post"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/9138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/comments?post=9138"}],"version-history":[{"count":1,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/9138\/revisions"}],"predecessor-version":[{"id":9140,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/9138\/revisions\/9140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/media\/9139"}],"wp:attachment":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/media?parent=9138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/categories?post=9138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/tags?post=9138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}