{"id":8499,"date":"2019-10-24T11:03:11","date_gmt":"2019-10-24T11:03:11","guid":{"rendered":"https:\/\/www.coachcert.com\/coachingblog\/?p=8499"},"modified":"2019-09-24T18:02:11","modified_gmt":"2019-09-24T18:02:11","slug":"the-5-ps-of-marketing-for-coaches","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/the-5-ps-of-marketing-for-coaches\/","title":{"rendered":"The 5 P\u2019s of Marketing for Coaches"},"content":{"rendered":"

So \u2013 you finished your coaching certification<\/a>.\u00a0 Now what?\u00a0 It is time to develop your marketing strategy!\u00a0 Follow the five Ps listed here. \"The<\/p>\n

P #1: Product<\/p>\n

Focus on Solutions, Ideas, and Insights which means promote the outcome instead of the training, assessments, or coaching. \u00a0The product changes for each client – focus on customized solutions.\u00a0 Identify a customized solution by using your coaching – ask a lot of questions. \u00a0As appropriate, assessments are tools of the trade that many clients value (especially in the corporate space).\u00a0 Each assessment is a different tool for making what you do easier and more scientifically sound.<\/p>\n

P #2: Price<\/p>\n

Remember to start with the solution because it is more important than the price.\u00a0 The solution makes the investment worthwhile.\u00a0 When you do get to price, give it based on the package as a whole.\u00a0 For example, provide a package of assessments, training, and coaching and give one price for everything \u2013 the solution.\u00a0 Work with the client to co-create a step-by-step outline or flowchart.\u00a0 Doing this with them creates buy-in and agreement to the full solution.\u00a0 Additionally, the flowchart helps the client understand what to expect.\u00a0 If they want to negotiate, negotiate value.<\/p>\n

P #3: Packaging<\/p>\n

Solutions are your product; the packaging is YOU!\u00a0 Learn from the pros:<\/p>\n