{"id":8182,"date":"2019-03-04T09:04:53","date_gmt":"2019-03-04T09:04:53","guid":{"rendered":"https:\/\/www.coachcert.com\/coachingblog\/?p=8182"},"modified":"2019-03-02T21:31:14","modified_gmt":"2019-03-02T21:31:14","slug":"coaching-for-all-review-your-website-and-social-media","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/coaching-for-all-review-your-website-and-social-media\/","title":{"rendered":"Coaching for All \u2013 Review Your Website and Social Media"},"content":{"rendered":"<p>The next step in the challenge for you to increase diversity and inclusion \/ regard in your coaching work is to review the language used on your website and in your social media profiles.<\/p>\n<p>\u201cThe difference between the right word and the almost-right word is the difference between lightning and the lightning bug.\u201d \u2014 Mark Twain<\/p>\n<p>A great article giving examples and explanations for language that serves the intention of diversity and inclusion is at <a href=\"https:\/\/open.buffer.com\/inclusive-language-tech\/\">https:\/\/open.buffer.com\/inclusive-language-tech\/<\/a><\/p>\n<p>Examples of language that can be perceived negatively and possible alternatives:<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8189\" src=\"https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/Diversity-Language.jpg\" alt=\"\" width=\"361\" height=\"161\" srcset=\"https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/Diversity-Language.jpg 334w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/Diversity-Language-300x134.jpg 300w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/Diversity-Language-134x60.jpg 134w\" sizes=\"auto, (max-width: 361px) 100vw, 361px\" \/><\/p>\n<p>The challenge is that words mean different things to different people.\u00a0 General guidelines include considering the reader first, reflecting on possible interpretations, and being intentional with how you say what you say.<\/p>\n<p>Examples of images may be easier.\u00a0 If you include pictures of people, and all of the people in the picture appear to be easily categorized as similar, it can give a perception of being a site intended for that category only.\u00a0 A common example is if everyone in the images is white and seems to be of middle to high professional levels and income.\u00a0Alternatively, if you also use images that include people that seem to be different, that promotes diversity and inclusion \/ regard.\u00a0 Consider the following examples<em><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8191\" src=\"https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/group-comparison.jpg\" alt=\"\" width=\"619\" height=\"320\" srcset=\"https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/group-comparison.jpg 1086w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/group-comparison-300x155.jpg 300w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/group-comparison-1024x529.jpg 1024w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/group-comparison-768x397.jpg 768w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/group-comparison-116x60.jpg 116w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><\/strong><\/em>What do you notice in the pairs of images?\u00a0What difference does the appearance of the people make?<\/p>\n<p>Now look at the images as a group.\u00a0 What is the difference in the impression each group has on viewers?<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8192\" src=\"https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/side-by-side-comparison.jpg\" alt=\"\" width=\"606\" height=\"319\" srcset=\"https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/side-by-side-comparison.jpg 1043w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/side-by-side-comparison-300x158.jpg 300w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/side-by-side-comparison-1024x540.jpg 1024w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/side-by-side-comparison-768x405.jpg 768w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2019\/03\/side-by-side-comparison-114x60.jpg 114w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/>The challenge for you now?\u00a0 Review your website and social media profiles.\u00a0Carefully consider the content and images and look for ways to communicate open acceptance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The next step in the challenge for you to increase diversity and inclusion \/ regard in your coaching work is to review the language used &hellip; 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