{"id":7910,"date":"2018-06-25T09:00:12","date_gmt":"2018-06-25T09:00:12","guid":{"rendered":"https:\/\/www.coachcert.com\/coachingblog\/?p=7910"},"modified":"2018-05-29T17:05:50","modified_gmt":"2018-05-29T17:05:50","slug":"im-a-new-coachhow-do-i-market-myself","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/im-a-new-coachhow-do-i-market-myself\/","title":{"rendered":"I\u2019m a new coach\u2026How do I market myself?"},"content":{"rendered":"

Start with the basics.\u00a0Setting up social media profiles and a website are, in today\u2019s world, the equivalents of listing your business in a telephone directory.\u00a0 The social media profiles and the website demonstrate to people that you really are in business.\u00a0 With these in place, the real marketing can be effectively developed.\u00a0\"marketing\"<\/p>\n

According to the research done by the International Coach Federation<\/a>, the top two sources of new coaching clients are referrals and public speaking or training.\u00a0 Let\u2019s explore each in turn.<\/p>\n

Referrals \u2013 who and how \u2013 a simple overview:<\/p>\n\n\n\n\n\n\n
Who<\/strong><\/td>\nHow<\/strong><\/td>\n<\/tr>\n
your network<\/td>\nTell people about your coach training<\/p>\n

Ask people to help spread the word<\/td>\n<\/tr>\n

social media contacts<\/td>\nActively participate in groups<\/p>\n

Post information about your coaching<\/td>\n<\/tr>\n

network online and in person<\/td>\nConnect with people online and communicate<\/p>\n

Attend networking events<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

When you are seeking referrals, focus on simply letting people know what you offer, asking them to help spread the word, and being available if they are interested themselves.<\/p>\n

Training \u2013 what and where \u2013 a simple overview:<\/p>\n\n\n\n\n\n\n
What<\/strong><\/td>\nWhere<\/strong><\/td>\n<\/tr>\n
30 to 60-minute presentations<\/td>\nOffer free or inexpensive webinars online<\/p>\n

Speak to groups and organizations in the area<\/td>\n<\/tr>\n

3 to 6-hour workshops<\/td>\nProvide online programs people pay to attend<\/p>\n

Offer workshops to the public or businesses<\/td>\n<\/tr>\n

Training Programs or Retreats<\/td>\nOffer training to the public or businesses<\/p>\n

Find a venue and plan a retreat<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

When you offer presentations, workshops, training, or retreats, choose topics and areas of interest that fit your coaching niche and are valuable for your ideal client.<\/p>\n

What else can I do to market myself?\u00a0 One great way to establish expertise and demonstrate credibility is content marketing.\u00a0Here are a few ideas to get started:<\/p>\n