{"id":7907,"date":"2018-06-21T11:05:04","date_gmt":"2018-06-21T11:05:04","guid":{"rendered":"https:\/\/www.coachcert.com\/coachingblog\/?p=7907"},"modified":"2022-09-13T20:24:37","modified_gmt":"2022-09-13T20:24:37","slug":"im-a-new-coachis-it-smart-to-define-my-niche","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/im-a-new-coachis-it-smart-to-define-my-niche\/","title":{"rendered":"I\u2019m a new coach\u2026is it smart to define my niche?"},"content":{"rendered":"

Harvard Business review said that when someone hires a coach, the choice is based on experience in a similar setting and having a coaching process.\u00a0 This means that defining your niche based on your expertise is attractive to prospective clients.\u00a0 Coaching certification<\/a> provides the coaching process.<\/p>\n

The difference in communicating you do with a defined niche is powerful.\u00a0 Imagine, \u201cI coach anyone on anything\u201d versus \u201cAs a coach my specialty is transitions.\u201d\u00a0 Which sounds most like you know what you are doing and are confident about your services?\u00a0It seems obvious that defining a niche makes sense.\"niche\"<\/p>\n

A third consideration: with a niche<\/a> you clearly define your ideal client.\u00a0 This in turn guides your marketing efforts.\u00a0 Without a niche you are marketing to the whole world and whoever does see your message is unclear about who you are and the caliber of your services.<\/p>\n

Change the question: How do I define my niche? Start with these two questions:<\/p>\n