{"id":7907,"date":"2018-06-21T11:05:04","date_gmt":"2018-06-21T11:05:04","guid":{"rendered":"https:\/\/www.coachcert.com\/coachingblog\/?p=7907"},"modified":"2022-09-13T20:24:37","modified_gmt":"2022-09-13T20:24:37","slug":"im-a-new-coachis-it-smart-to-define-my-niche","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/im-a-new-coachis-it-smart-to-define-my-niche\/","title":{"rendered":"I\u2019m a new coach\u2026is it smart to define my niche?"},"content":{"rendered":"<p>Harvard Business review said that when someone hires a coach, the choice is based on experience in a similar setting and having a coaching process.\u00a0 This means that defining your niche based on your expertise is attractive to prospective clients.\u00a0 <a href=\"https:\/\/www.coachcert.com\/training\/certified-professional-coach\/program-overview.html\" target=\"_blank\" rel=\"noopener\">Coaching certification<\/a> provides the coaching process.<\/p>\n<p>The difference in communicating you do with a defined niche is powerful.\u00a0 Imagine, \u201cI coach anyone on anything\u201d versus \u201cAs a coach my specialty is transitions.\u201d\u00a0 Which sounds most like you know what you are doing and are confident about your services?\u00a0It seems obvious that defining a niche makes sense.<img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7081 alignright\" src=\"https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2016\/11\/coaching-is-a-top-personal-competency-2-150x150.jpg\" alt=\"niche\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2016\/11\/coaching-is-a-top-personal-competency-2-150x150.jpg 150w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2016\/11\/coaching-is-a-top-personal-competency-2-476x473.jpg 476w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2016\/11\/coaching-is-a-top-personal-competency-2-144x144.jpg 144w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>A third consideration: with a <a href=\"https:\/\/www.coachcert.com\/coachingblog\/basics-for-all-coaching-niches-and-processes\/\">niche<\/a> you clearly define your ideal client.\u00a0 This in turn guides your marketing efforts.\u00a0 Without a niche you are marketing to the whole world and whoever does see your message is unclear about who you are and the caliber of your services.<\/p>\n<p>Change the question: How do I define my niche? Start with these two questions:<\/p>\n<ul>\n<li>What is\/are your area\/s of expertise or knowledge?<\/li>\n<li>What area are you passionate about?<\/li>\n<\/ul>\n<p>Answering these questions helps you define your niche and ultimately helps clients find you too.<\/p>\n<p>Keep going. what type of client are you looking for?\u00a0 Start with these two questions:<\/p>\n<ul>\n<li>What specific challenge do they want to address?<\/li>\n<li>Who are they? (age, gender, socio economic status, profession, location)<\/li>\n<\/ul>\n<p>Combined with what you are developing for your niche, the answers to these questions helps you refine your offering and know where to connect with new clients.<\/p>\n<p>Above and beyond the coach training offered, the Center for Coaching Certification provides <a href=\"https:\/\/www.coachcert.com\/training\/cce-programs\/continuing-coach-education-schedule.html\" target=\"_blank\" rel=\"noopener\">Certified Coach Education<\/a> programs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Harvard Business review said that when someone hires a coach, the choice is based on experience in a similar setting and having a coaching process.\u00a0 &hellip; <\/p>\n","protected":false},"author":1,"featured_media":7081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,470,471,16],"tags":[59,406,278,687,48,50,86,67,251,318,357,516,63,329],"class_list":["post-7907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-coaching-resources","category-coaching-skills","category-coaching-stories","tag-business-2","tag-career","tag-center-for-coaching-certification","tag-certified-coach-specialist","tag-coach","tag-coaching","tag-coaching-certification","tag-coaching-niche","tag-executive","tag-expertise","tag-knowledge","tag-life","tag-niche","tag-wellness","latest_post"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/7907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/comments?post=7907"}],"version-history":[{"count":4,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/7907\/revisions"}],"predecessor-version":[{"id":10551,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/7907\/revisions\/10551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/media\/7081"}],"wp:attachment":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/media?parent=7907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/categories?post=7907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/tags?post=7907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}