{"id":7814,"date":"2018-02-26T09:10:53","date_gmt":"2018-02-26T09:10:53","guid":{"rendered":"https:\/\/www.coachcert.com\/coachingblog\/?p=7814"},"modified":"2026-03-16T20:48:50","modified_gmt":"2026-03-16T20:48:50","slug":"marketing-plan-outline-for-a-coaching-business","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/marketing-plan-outline-for-a-coaching-business\/","title":{"rendered":"Marketing Plan Outline for a Coaching Business"},"content":{"rendered":"<p>Provided as an outline for you to write your marketing plan for your <a href=\"https:\/\/www.coachcert.com\" target=\"_blank\" rel=\"noopener\">coaching<\/a> business, this includes areas to cover and explanations on what to include.<strong>\u00a0<\/strong><\/p>\n<ol>\n<li>Market Research Summary \u2013 written last, this is a global summary<\/li>\n<li>Profession \/ Industry Economics\n<ol>\n<li>Market Size and Demand \u2013 include information on the potential client base and demand for your services and sales patterns<\/li>\n<li>Trends \u2013 what is the growth of your market<\/li>\n<li>Influencers \u2013 how the economy, business environment, and politics impact sales<\/li>\n<\/ol>\n<\/li>\n<li>Barriers \u2013 what specifically could interfere with your marketing efforts\n<ol>\n<li>Strategies to Overcome Barriers \u2013 how specifically will you overcome barriers<\/li>\n<\/ol>\n<\/li>\n<li>Target Market \u2013 include their demographics as well as their reasons for buying<\/li>\n<li>Competition \u2013 who else does what you do in your market, what do they charge, how do they compare<\/li>\n<li>Unique Selling Proposition \u2013 what makes your services special and different<\/li>\n<li>Branding \u2013 include your messaging and your design<\/li>\n<li>Description \u2013 describe what you offer succinctly and include your bio with education, coach training, and experience<\/li>\n<li>Pricing \u2013 how much will you charge for what you offer and what is your level of flexibility for negotiation<\/li>\n<li>Forecast\n<ol>\n<li>Income Goals \u2013 when will you earn and how much<\/li>\n<li>Number of Clients Goals \u2013 how many individual, group, team, or corporate clients you want and how often<\/li>\n<li>Ancillary Sales Goals\n<ol>\n<li>Workshops or Seminars \u2013 a great way to earn money while also gaining new clients; what programs will you develop and market and how are they connected with your coaching niche<\/li>\n<li>Speaking Engagements \u2013 motivational of topic focused this is again a great way to earn while gaining clients; be specific on content<img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-7716 alignright\" src=\"https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2017\/10\/coaching-clients-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ul>\n<li>Other Services (Coaching Services, Consulting, Facilitation, Training, etc.) \u2013 what additional services will you offer and how will you both blend with and keep separate from your coaching services<\/li>\n<\/ul>\n<ol>\n<li><a href=\"https:\/\/www.coachcert.com\/en\/resources\/recommended-reading\/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html\" target=\"_blank\" rel=\"noopener\">Products<\/a> (Books, DVDs, White Papers, Newsletters, Training Materials) \u2013 what additional products will you offer and how will marketing them support offering your coaching services to new clients<\/li>\n<\/ol>\n<ol>\n<li>Expenses \u2013 part of your budget so here describe your marketing expenses including website, business cards, printed materials, travel for client meetings or networking, business dining for marketing purposes, <a href=\"https:\/\/frill.co\/blog\/posts\/guide-to-customer-feedback-management-for-sass\/\" target=\"_blank\" rel=\"noopener\">product development<\/a>, etc.<\/li>\n<\/ol>\n<ol start=\"11\">\n<li>Strategies\n<ol>\n<li>Marketing Message \u2013 how are your mission statement and\/or tagline perceived by your ideal client?<\/li>\n<li>Theme or Look \u2013 consistency counts: what logo, colors, font, and images will you use, how, and where<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ol>\n<li>Business Cards \u2013information you will include (company name, your name, title, designations, niche, phone, email, website) and the font style and size you use to ensure readability, logos, colors, paper type, etc.<\/li>\n<li>Website \u2013 what pages will be included in what order, content and images for the pages, design colors, font, and images\n<ol>\n<li>Home Page \u2013 give the reader an easy way to find what they want<\/li>\n<li>Services \u2013 describe what you offer and how it works<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ul>\n<li>Products \u2013 describe what is available and how it is purchased<\/li>\n<\/ul>\n<ol>\n<li>Events \u2013 what is happening for the reader<\/li>\n<li>Testimonials \u2013 provide testimonials clients give you permission to use<\/li>\n<li>Contact \u2013 how they can contact you<\/li>\n<\/ol>\n<ul>\n<li>About \u2013 information about your company and\/or your personal bio<\/li>\n<\/ul>\n<ol>\n<li>Search Engine Optimization (SEO) \u2013 basics are often easy to put in place and spending on this is weighed against the likelihood of it meaning clients hire you\n<ol>\n<li>Website SEO \u2013 plan your key words, page titles, page descriptions, and content so that these are unique on each page, consistent, and match each other on the pages<\/li>\n<li>Inbound and Outbound Links \u2013 outbound links are easy \u2013 these are links from your page to other good websites offering helpful information or insight; inbound links are when other sites link to you and these happen with directory listings, guest blogs, publishing articles, social media, etc.<\/li>\n<\/ol>\n<\/li>\n<li>Brochures or Flyers \u2013 whether these make sense depends on your target market, your opportunities, and your reasons to hand them printed materials<\/li>\n<li>Blogs \u2013 a blog connected to your website is a great way to consistently add new content and create new links \u2013 it is a commitment so decide if you will blog once or twice a week or month<\/li>\n<li>Publishing in a Book or Articles \u2013 publishing demonstrates expertise &#8211; a book creates visibility and articles online are a great way to create inbound links (Example: write a chapter for the Center for <a href=\"https:\/\/www.coachcert.com\/en\/training\/certified-professional-coach\/program-overview.html\" target=\"_blank\" rel=\"noopener\">Coaching Certification<\/a> book series <a href=\"https:\/\/www.coachcert.com\/en\/resources\/recommended-reading\/coaching-perspectives-series-by-the-center-for-coaching-certification-and-more.html\" target=\"_blank\" rel=\"noopener\">Coaching Perspectives<\/a> to learn the process, have content you can later publish elsewhere, gain credibility, and have a product you can sell)<\/li>\n<li>Networking \u2013 both online and face-to-face your willingness to get to know others and then share how what you offer helps them based on their interests makes a difference in your ability to grow your referrals and client base<\/li>\n<li>Referrals \u2013 how and when will you approach your network, clients, and contacts to ask for referrals<\/li>\n<li>Social Marketing \u2013 include your plans for LinkedIn, Facebook, Twitter, YouTube, Instagram, etc.<\/li>\n<li>Speaking, Training, or Facilitating \u2013 one of the best ways to gain new clients is to get in front of them or someone who knows them; guest presenting increases exposure (Example: give a webinar at the Center for Coaching Certification)<\/li>\n<\/ol>\n<p>12. Timeline and Schedule \u2013 when specifically, will you start each action item, how much time will you dedicate to it, how long will you continue your efforts<strong><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Provided as an outline for you to write your marketing plan for your coaching business, this includes areas to cover and explanations on what to &hellip; <\/p>\n","protected":false},"author":1,"featured_media":7716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,470,471,40],"tags":[635,50,54,86,64,1663,637,74,990,1664,638,356,636,634],"class_list":["post-7814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-coaching-resources","category-coaching-skills","category-tools-and-techniques","tag-clients-goals","tag-coaching","tag-coaching-business","tag-coaching-certification","tag-marketing","tag-marketing-plan-outline-for-a-coaching-business","tag-outbound-links","tag-plan","tag-product","tag-product-development","tag-publishing","tag-resources","tag-seo","tag-target-market","latest_post"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/7814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/comments?post=7814"}],"version-history":[{"count":7,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/7814\/revisions"}],"predecessor-version":[{"id":12969,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/7814\/revisions\/12969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/media\/7716"}],"wp:attachment":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/media?parent=7814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/categories?post=7814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/tags?post=7814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}