{"id":7811,"date":"2018-02-22T11:03:46","date_gmt":"2018-02-22T11:03:46","guid":{"rendered":"https:\/\/www.coachcert.com\/coachingblog\/?p=7811"},"modified":"2018-01-10T00:42:19","modified_gmt":"2018-01-10T00:42:19","slug":"business-plan-outline-for-a-coaching-business","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/business-plan-outline-for-a-coaching-business\/","title":{"rendered":"Business Plan Outline for a Coaching Business"},"content":{"rendered":"

The length of a business plan varies \u2013 because you are writing this for your own planning, include the information and level of detail that makes a difference for your focus and action steps.<\/p>\n

\"\"<\/p>\n

    \n
  1. Executive Summary \u2013 written last, this explains the history and trajectory of your business<\/li>\n
  2. Company Description \u2013 include a description of who, what, how, where, when, and why\n
      \n
    1. Bio of each Coach that includes training and experience<\/li>\n
    2. Mission, Vision, Code of Ethics, Core Values<\/li>\n
    3. Goals and Objectives<\/li>\n
    4. Business Philosophy<\/li>\n<\/ol>\n<\/li>\n
    5. Management and Organization \u2013 describe how you are structured and how you operate\n
        \n
      1. Legal form of Ownership<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

        (Sole Proprietor, Partnership, DBA, Business License, S Corp, LLC)<\/p>\n

          \n
        1. Insurance (Liability, Professional, Other)<\/li>\n
        2. Management\n
            \n
          1. Oversight and Decision Making<\/li>\n
          2. Standard Operating Procedures<\/li>\n<\/ol>\n<\/li>\n
          3. Professional and Advisory Support<\/li>\n<\/ol>\n

            (Accountant, Attorney, Mentor, Advisor, other)<\/p>\n

              \n
            1. Products\n
                \n
              1. Description and Pricing\n
                  \n
                1. Books<\/a>, White Papers, CD\u2019s or MP3\u2019s or DVD\u2019s<\/li>\n
                2. Training Programs<\/li>\n<\/ol>\n<\/li>\n
                3. Unique selling points \u2013 what makes your products different<\/li>\n<\/ol>\n<\/li>\n
                4. Services\n
                    \n
                  1. Description and Pricing\n
                      \n
                    1. Individual Coaching<\/a> \u2013 describe how, list packages and prices<\/li>\n
                    2. Group or Team Coaching<\/a> \u2013 describe, list prices<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
                        \n
                      • Consulting or Speaking \u2013 describe what is offered, prices, and how it is separate from coaching<\/li>\n<\/ul>\n
                          \n
                        1. Niche and unique selling point \u2013 what makes your services different and special<\/li>\n<\/ol>\n
                            \n
                          1. Marketing Plan\n
                              \n
                            1. Market Research \u2013 what is the interest in what you offer?<\/li>\n
                            2. Target Market \u2013 be specific and include their interests<\/li>\n
                            3. Competition – who are your competitors and what do they offer?<\/li>\n
                            4. Strategy \u2013 how will you reach your audience and make the sale?<\/li>\n<\/ol>\n<\/li>\n
                            5. Operating Plan\n
                                \n
                              1. Location \u2013 describe office set-up and security<\/li>\n
                              2. Production and Inventory \u2013 what is your plan for developing products and how much will you keep on hand?<\/li>\n
                              3. Service Scheduling \u2013 how and when will you schedule with clients?<\/li>\n
                              4. Payment Policies and Processes \u2013 detail what forms of payment are used and also how and when clients pay<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                                The length of a business plan varies \u2013 because you are writing this for your own planning, include the information and level of detail that … <\/p>\n","protected":false},"author":1,"featured_media":7716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,16,40],"tags":[336,50,54,630,632,631,633],"class_list":["post-7811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-coaching-stories","category-tools-and-techniques","tag-business-plan","tag-coaching","tag-coaching-business","tag-executive-summary","tag-individual-coaching","tag-management","tag-team-coaching","latest_post"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/7811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/comments?post=7811"}],"version-history":[{"count":1,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/7811\/revisions"}],"predecessor-version":[{"id":7812,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/7811\/revisions\/7812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/media\/7716"}],"wp:attachment":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/media?parent=7811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/categories?post=7811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/tags?post=7811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}