{"id":7724,"date":"2017-11-30T11:00:14","date_gmt":"2017-11-30T11:00:14","guid":{"rendered":"https:\/\/www.coachcert.com\/coachingblog\/?p=7724"},"modified":"2023-10-26T17:48:34","modified_gmt":"2023-10-26T17:48:34","slug":"reasons-for-coaches-to-start-their-own-blog","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/reasons-for-coaches-to-start-their-own-blog\/","title":{"rendered":"Reasons for Coaches to Start Their Own Blog"},"content":{"rendered":"<p>by Josh Wardini<\/p>\n<p><a href=\"https:\/\/www.coachcert.com\">Coaching<\/a>, regardless of the type, is a business that revolves around empowering people and partnering with them to make positive changes in their lives and job performance. \u00a0As a coach, one of your challenges is engaging new clients.\u00a0 A powerful way of doing this is through content marketing \u2013 demonstrating your expertise so that people reach out to you for more. A great way for doing this is with a blog of your very own. <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9374 alignright\" src=\"https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2017\/11\/Reasons-for-Coaches-to-Start-Their-Own-Blog-scaled.jpg\" alt=\"Reasons for Coaches to Start Their Own Blog\" width=\"265\" height=\"177\" srcset=\"https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2017\/11\/Reasons-for-Coaches-to-Start-Their-Own-Blog-scaled.jpg 2560w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2017\/11\/Reasons-for-Coaches-to-Start-Their-Own-Blog-300x200.jpg 300w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2017\/11\/Reasons-for-Coaches-to-Start-Their-Own-Blog-1024x683.jpg 1024w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2017\/11\/Reasons-for-Coaches-to-Start-Their-Own-Blog-768x512.jpg 768w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2017\/11\/Reasons-for-Coaches-to-Start-Their-Own-Blog-1536x1024.jpg 1536w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2017\/11\/Reasons-for-Coaches-to-Start-Their-Own-Blog-2048x1365.jpg 2048w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2017\/11\/Reasons-for-Coaches-to-Start-Their-Own-Blog-90x60.jpg 90w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2017\/11\/Reasons-for-Coaches-to-Start-Their-Own-Blog-595x400.jpg 595w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2017\/11\/Reasons-for-Coaches-to-Start-Their-Own-Blog-480x320.jpg 480w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2017\/11\/Reasons-for-Coaches-to-Start-Their-Own-Blog-800x530.jpg 800w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2017\/11\/Reasons-for-Coaches-to-Start-Their-Own-Blog-420x280.jpg 420w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2017\/11\/Reasons-for-Coaches-to-Start-Their-Own-Blog-520x345.jpg 520w\" sizes=\"auto, (max-width: 265px) 100vw, 265px\" \/><\/p>\n<p>Build Your Visibility<\/p>\n<p>&nbsp;<\/p>\n<p>It is often a challenge to get your ideal client to notice you and pay attention. A blog allows a coach to share some of the key fundamentals of what they offer with users actively searching for answers and professional advice.<\/p>\n<p>Some intriguing blogging stats reveal that the average company that blogs generate 55% more website visitors and 70% of consumers learn about a company through a blog article rather than an ad.<\/p>\n<p>Ultimately, a blog is a great way for a coach boost their visibility and reach more potential clients.<\/p>\n<p>Build Your Credibility<\/p>\n<p>In today\u2019s market place, one of the key methods for a consumer to gauge your coaching credibility is from the content you publish. \u00a0A blog is a way to group relevant content and show a history of experience and expertise to your clients. \u00a060% of consumers feel more positive about a company or brand after reading custom content on their site. \u00a0Furthermore, the average consumer views 3-5 pieces of content, gauging credibility before engaging. \u00a0A blog with custom content is the perfect way to build your portfolio of content, simultaneously building your brand and credibility.<\/p>\n<p>Build Your Clientele<\/p>\n<p>A small business, such as most coaching services that blog, get 146% more lead growth than those that don\u2019t blog. \u00a0In fact, internet users in America spend 3 times more on blogs than they do on email campaigns, making it highly effective at converting your viewers and readers into clients.<\/p>\n<p>For any coach looking to make a serious impact, demonstrate their expertise, and improve their credibility and visibility all while making more money and building their client base, blogging is a smart move. \u00a0Starting a blog will go a long way to improve and market your coaching business, and the ultimate guide to <a href=\"https:\/\/www.web.com\/websitebuilder?brand=websitebuilder&amp;siteID=101&amp;channelID=P99C101S653N0B2A16D132E0000V109\" target=\"_blank\" rel=\"noopener\">create a blog<\/a> and to get you off the ground. In addition, there are many places where you can post your blog. An example is at Curator. <a href=\"https:\/\/curator.io\/blog\">Click here to check them out.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Josh Wardini Coaching, regardless of the type, is a business that revolves around empowering people and partnering with them to make positive changes in &hellip; <\/p>\n","protected":false},"author":1,"featured_media":9374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,471,40],"tags":[585,48,45,50,54,1662,586,318,584,1660,587,1661],"class_list":["post-7724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-coaching-skills","category-tools-and-techniques","tag-blog","tag-coach","tag-coaches","tag-coaching","tag-coaching-business","tag-content","tag-credibility","tag-expertise","tag-partnering","tag-reasons-for-coaches-to-start-their-own-blog","tag-small-business","tag-visibility","latest_post"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - 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