{"id":7724,"date":"2017-11-30T11:00:14","date_gmt":"2017-11-30T11:00:14","guid":{"rendered":"https:\/\/www.coachcert.com\/coachingblog\/?p=7724"},"modified":"2023-10-26T17:48:34","modified_gmt":"2023-10-26T17:48:34","slug":"reasons-for-coaches-to-start-their-own-blog","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/reasons-for-coaches-to-start-their-own-blog\/","title":{"rendered":"Reasons for Coaches to Start Their Own Blog"},"content":{"rendered":"

by Josh Wardini<\/p>\n

Coaching<\/a>, regardless of the type, is a business that revolves around empowering people and partnering with them to make positive changes in their lives and job performance. \u00a0As a coach, one of your challenges is engaging new clients.\u00a0 A powerful way of doing this is through content marketing \u2013 demonstrating your expertise so that people reach out to you for more. A great way for doing this is with a blog of your very own. \"Reasons<\/p>\n

Build Your Visibility<\/p>\n

 <\/p>\n

It is often a challenge to get your ideal client to notice you and pay attention. A blog allows a coach to share some of the key fundamentals of what they offer with users actively searching for answers and professional advice.<\/p>\n

Some intriguing blogging stats reveal that the average company that blogs generate 55% more website visitors and 70% of consumers learn about a company through a blog article rather than an ad.<\/p>\n

Ultimately, a blog is a great way for a coach boost their visibility and reach more potential clients.<\/p>\n

Build Your Credibility<\/p>\n

In today\u2019s market place, one of the key methods for a consumer to gauge your coaching credibility is from the content you publish. \u00a0A blog is a way to group relevant content and show a history of experience and expertise to your clients. \u00a060% of consumers feel more positive about a company or brand after reading custom content on their site. \u00a0Furthermore, the average consumer views 3-5 pieces of content, gauging credibility before engaging. \u00a0A blog with custom content is the perfect way to build your portfolio of content, simultaneously building your brand and credibility.<\/p>\n

Build Your Clientele<\/p>\n

A small business, such as most coaching services that blog, get 146% more lead growth than those that don\u2019t blog. \u00a0In fact, internet users in America spend 3 times more on blogs than they do on email campaigns, making it highly effective at converting your viewers and readers into clients.<\/p>\n

For any coach looking to make a serious impact, demonstrate their expertise, and improve their credibility and visibility all while making more money and building their client base, blogging is a smart move. \u00a0Starting a blog will go a long way to improve and market your coaching business, and the ultimate guide to create a blog<\/a> and to get you off the ground. In addition, there are many places where you can post your blog. An example is at Curator. Click here to check them out.<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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