{"id":6192,"date":"2015-12-11T09:48:26","date_gmt":"2015-12-11T09:48:26","guid":{"rendered":"http:\/\/centerforcoachingcertification.com\/coachingblog\/?p=6192"},"modified":"2023-04-25T20:52:18","modified_gmt":"2023-04-25T20:52:18","slug":"the-power-of-a-personal-brand","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/the-power-of-a-personal-brand\/","title":{"rendered":"The Power of a Personal Brand"},"content":{"rendered":"

by Ellen Zebrun, CMC, MFA<\/i><\/span><\/p>\n

As a coach, you are not just in business \u2013 you are<\/em> the business.\u00a0 <\/span>You are hired because of your ability to ask the powerful and pertinent questions<\/a> that help clients develop
\n\"The<\/a>priorities, set goals, and establish timelines for those goals.\u00a0 <\/span>A personal brand clearly shows what makes you unique and relevant<\/a> in a very specific way to your target market.<\/span><\/p>\n

Your personal brand is an effective combination of the practical and emotional benefits your services provide along with the unique skills, experience, and personality that are yours alone.\u00a0<\/span><\/span><\/p>\n

A personal brand<\/a> allows you to:<\/p>\n

Be Your Authentic Self<\/span><\/p>\n

With a personal brand, you are able to coach around your passion, purpose, values and skills with ease and conviction. The freeing part of a personal brand is that you get to be you \u2013 sharing your values, your personality and your expertise with your clients.<\/span><\/p>\n

Set Yourself Apart From Your Competition<\/span><\/p>\n

When you know yourself and what you have to offer, you gain recognition for your expertise in your chosen niche.\u00a0 <\/span>A personal brand sets you apart from your competitors and helps your target clients easily identify you as the best choice for their needs.\u00a0<\/span><\/p>\n

Grow Your Business Strategically<\/span><\/p>\n

Think of your personal brand as a magnet \u2013 the stronger it is, the more powerfully it attracts new clients and opportunities.\u00a0 <\/span>Your magnetic brand also allows you to increase your fees as demand grows and choose clients and projects very intentionally.<\/span><\/p>\n

With your personal brand\u2019s clear and consistent message that conveys who you are<\/a> and how your services and products make a difference in your clients\u2019 lives, you can share your passion and your purpose with others and have the business and future that you want.<\/span><\/p>\n

Read The Power of a Personal Brand chapter in Coaching Perspectives V<\/a> for more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

by Ellen Zebrun, CMC, MFA As a coach, you are not just in business \u2013 you are the business.\u00a0 You are hired because of your … <\/p>\n","protected":false},"author":1,"featured_media":6193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8],"tags":[69,48,71,45,50,54,81,64,73,103,107],"class_list":["post-6192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books-and-resources","category-business","tag-business-development","tag-coach","tag-coach-marketing-strategies","tag-coaches","tag-coaching","tag-coaching-business","tag-coaching-success","tag-marketing","tag-marketing-strategies","tag-opportunities","tag-strategy","latest_post"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/6192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/comments?post=6192"}],"version-history":[{"count":9,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/6192\/revisions"}],"predecessor-version":[{"id":10152,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/6192\/revisions\/10152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/media\/6193"}],"wp:attachment":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/media?parent=6192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/categories?post=6192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/tags?post=6192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}