When you are looking to expand your coaching practice and increase your client base, focus on the client. Consider how they might find or choose a coach. Recognizing how people find an executive or life coach empowers you to plan opportunities. In this 6-part blog series, explore different approaches and action steps to expand your coaching practice.
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Start with the number one way people find a coach: referrals.<\/p>\n
Because coaching involves focused, intense, and personal discussions it is important to a coaching client that they feel comfortable with their coach. Often potential clients ask people they know to recommend someone. In some situations, a coach might be referred even when that person was not thinking about finding a coach. Referrals come from your contacts, your clients, and people that know you through networking, presentations, or workshops.<\/p>\n
Action Steps to Increase Referrals:<\/p>\n
1. Ask for referrals<\/p>\n
Sounds simple right? It is! The key is simply doing it; let people know you want referrals.<\/p>\n
2. Let your contacts know about your coaching services<\/p>\n
Develop a database of your contacts. Decide whether to email, call, or write each person on your list. Consider your message: how what you offer is a benefit.<\/p>\n
3. Do a great job coaching so your clients want to refer you to others<\/p>\n
As your clients experience success and realize how coaching benefits them, they are increasingly open to referring others.
\nWhat do you think of offering a referral fee?<\/p>\n","protected":false},"excerpt":{"rendered":"
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