{"id":5308,"date":"2014-11-14T06:03:23","date_gmt":"2014-11-14T06:03:23","guid":{"rendered":"http:\/\/centerforcoachingcertification.com\/coachingblog\/?p=5308"},"modified":"2022-09-14T18:54:31","modified_gmt":"2022-09-14T18:54:31","slug":"criteria-for-choosing-a-coaching-business-name","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/criteria-for-choosing-a-coaching-business-name\/","title":{"rendered":"Criteria for Choosing a Coaching Business Name"},"content":{"rendered":"

\"Criteria<\/a>The last 2 blogs illustrated the significance of choosing a suitable name for a coaching business and that it really is a tall order.\u00a0 Bring this point home today by concentrating on the coaching vocation and listing the criteria you want to consider when selecting a name<\/a> for your coaching business:<\/p>\n

(i)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Relevance -Example: Green Meadows<\/em> Coaching v\/s Expanding Possibilities<\/em> Coaching.\u00a0 Both signal freshness and openness; the former name is relevant for a landscaping business and the second makes sense in a coaching business.<\/p>\n

(ii)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Clear and Descriptive – Sticking with the earlier example, \u201cGreen Meadows Coaching\u201d<\/em> could easily be a cross-country training facility or a school for horticulture.\u00a0 In other words, the potential client \/ customer has to dig further to find out if they are even on the right track.\u00a0 Whoa, are they even willing to invest the effort?!\u00a0 By contrast, the name \u201cExpanding Possibilities Coaching<\/em>\u201d is clear. \u00a0It is also more likely to be along the lines of what a potential client is looking for<\/a> when shopping for a coach or a coaching entity.\u00a0 This increases the chances that they will look further at your available information.\u00a0 Hooray! \u00a0You just expanded your possibilities for a potential client!<\/p>\n

(iii)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Succinct – While people can have any number of first names (Example: Prince William\u2019s full first name is William Arthur Philip Louis), the name of any business is most effective when it is short and powerful.\u00a0 For Example: \u201cEmpowerment Coaching\u201d<\/em> is far more powerful than \u201cCoaching to Empower the Individual\u201d<\/em> although they both convey the same message.\u00a0 Because a message is conveyed within the first few seconds<\/a> the more succinct the name, the quicker and easier for the searcher and the more likely that it makes an impact.<\/p>\n

(iv)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Invitational – If a name has all other elements and still lacks an inviting quality, it will defeat its purpose.\u00a0 Example: names like \u201cMonument Coaching\u201d<\/em> or \u201cAscension Coaching\u201d<\/em> are very much a part of the inevitable growth that is brought about through the coaching<\/a> process. \u00a0At the same time they may be suggestive of the level of difficulty or arduousness of the process instead and may turn the shopper away rather than invite them in. \u00a0A more invitational twist like \u201cPinnacle Coaching\u201d<\/em> might serve the purpose better.<\/p>\n

Now that you have a good start, get building!<\/p>\n","protected":false},"excerpt":{"rendered":"

The last 2 blogs illustrated the significance of choosing a suitable name for a coaching business and that it really is a tall order.\u00a0 Bring … <\/p>\n","protected":false},"author":1,"featured_media":5336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[70,91,69,77,48,71,45,50,54,62,67,81,115,64,73],"class_list":["post-5308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-achieve-and-sustain-excellence","tag-business-coach","tag-business-development","tag-client","tag-coach","tag-coach-marketing-strategies","tag-coaches","tag-coaching","tag-coaching-business","tag-coaching-client-base","tag-coaching-niche","tag-coaching-success","tag-icf-approved-coach-training","tag-marketing","tag-marketing-strategies","latest_post"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/5308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/comments?post=5308"}],"version-history":[{"count":4,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/5308\/revisions"}],"predecessor-version":[{"id":10667,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/5308\/revisions\/10667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/media\/5336"}],"wp:attachment":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/media?parent=5308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/categories?post=5308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/tags?post=5308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}