{"id":5172,"date":"2014-08-13T06:03:01","date_gmt":"2014-08-13T06:03:01","guid":{"rendered":"http:\/\/centerforcoachingcertification.com\/coachingblog\/?p=5172"},"modified":"2021-08-13T13:29:02","modified_gmt":"2021-08-13T13:29:02","slug":"make-the-effort-market-yourself-as-a-coach-to-earn-the-rewards","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/make-the-effort-market-yourself-as-a-coach-to-earn-the-rewards\/","title":{"rendered":"Make the Effort: Market Yourself as a Coach to Earn the Rewards"},"content":{"rendered":"<p><a href=\"https:\/\/www.CoachCert.com\/coachingblog\/wp-content\/uploads\/2014\/08\/target.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5173\" src=\"https:\/\/www.CoachCert.com\/coachingblog\/wp-content\/uploads\/2014\/08\/target-300x297.jpg\" alt=\"Make the Effort: Market Yourself as a Coach to Earn the Rewards\" width=\"173\" height=\"171\" srcset=\"https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2014\/08\/target-300x297.jpg 300w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2014\/08\/target-768x761.jpg 768w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2014\/08\/target-61x60.jpg 61w, https:\/\/www.coachcert.com\/coachingblog\/wp-content\/uploads\/2014\/08\/target.jpg 787w\" sizes=\"auto, (max-width: 173px) 100vw, 173px\" \/><\/a>Many new coaches say their biggest challenge is marketing themselves as a coach.\u00a0 Consider this conflicting thought process: I want to help people by coaching and at the same time I am uncomfortable telling people what I offer.\u00a0 How will you market yourself as a coach?\u00a0 Start with defining your goals, considering your obstacles, and then plan how you will move forward.<\/p>\n<p>Goals: What do you want from your marketing efforts?<\/p>\n<ul>\n<li>Database of contacts<\/li>\n<li>Build relationships<\/li>\n<li>Referrals<\/li>\n<li>New clients<\/li>\n<\/ul>\n<p>Obstacles: What could hold you back?<\/p>\n<ul>\n<li><a href=\"http:\/\/www.forbes.com\/sites\/sap\/2012\/08\/02\/be-uncomfortable\/\">Uncomfortable selling<\/a> \u2013 feel guilty pushing own services<\/li>\n<li>Easier to sell others than self \u2013 seems natural to refer others while uncomfortable offering own services<\/li>\n<li>Lack of knowledge \u2013 unsure of what works or how to do it<\/li>\n<li>Time constraints \u2013 with a full schedule having time to do it is challenging<\/li>\n<li>Lack of funds \u2013 it takes money to run ads<\/li>\n<\/ul>\n<p>Options for Moving Forward:<\/p>\n<ul>\n<li>Choose to focus on inviting people in (<a href=\"http:\/\/www.hubspot.com\/inbound-marketing\">inbound marketing<\/a>)<\/li>\n<li>Provide value through content marketing<\/li>\n<li>Collaborate with others for <a href=\"https:\/\/www.srmailing.co.uk\/blogs\/sr-mailing-blogs\/what-is-inbound-marketing\">marketing<\/a><\/li>\n<li>Partner with others for referrals<\/li>\n<li>Choose a <a href=\"http:\/\/www.centerforcoachingcertification.com\/\">coach training<\/a> school that provides <a href=\"http:\/\/www.centerforcoachingcertification.com\/certified-professional-coach-training\/program-overview.html\">information and resources for marketing<\/a><\/li>\n<li>Schedule a small amount of time on a regular basis<\/li>\n<li>Use free resources such as social media and public speaking<\/li>\n<li>Market while earning as a trainer or facilitator<\/li>\n<\/ul>\n<p>When you put in the effort to market yourself and just do it, then it gets easier.\u00a0 Learn from others, learn from your mistakes, evaluate, and adjust.\u00a0 Keep investing the effort and ultimately you will reap the rewards of success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many new coaches say their biggest challenge is marketing themselves as a coach.\u00a0 Consider this conflicting thought process: I want to help people by coaching &hellip; 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