{"id":4153,"date":"2013-08-14T06:03:55","date_gmt":"2013-08-14T06:03:55","guid":{"rendered":"http:\/\/centerforcoachingcertification.com\/coachingblog\/?p=4153"},"modified":"2022-09-17T16:53:24","modified_gmt":"2022-09-17T16:53:24","slug":"who-is-your-coaching-client","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/who-is-your-coaching-client\/","title":{"rendered":"Who is Your Coaching Client?"},"content":{"rendered":"<p>As a coach, planning and marketing your coaching business often begins with considering who your ideal client is so that you plan appropriately.\u00a0 Defining your ideal client is the foundation for exploring how to reach prospective clients.\u00a0 This in turn enhances your marketing efforts because you have the opportunity to target prospective clients specifically.\u00a0 Knowing your ideal client also helps define your coaching niche.\u00a0 From a client\u2019s perspective, learning about your niche helps in deciding whether you are the right coach.<\/p>\n<p>When defining the ideal client, the question arises as to whether you must be an expert.\u00a0 When a client hires a coach, one of the questions that is often asked is whether you have experience in a similar area.<\/p>\n<p>The <a href=\"https:\/\/coachingfederation.org\" target=\"_blank\" rel=\"noopener\">International Coaching Federation<\/a> defines coaching as, \u201cpartnering with clients in a thought provoking and creative process that inspires them to maximize their personal and professional potential.\u201d\u00a0 \u00a0Does this require you as the coach to have expertise in a specific area or even multiple specialized areas?<\/p>\n<p>There are different schools of thought.\u00a0 Some say it is essential that the coach be a subject matter expert to understand the client and their circumstances.\u00a0 Others say the coach is a process expert and not knowing the subject matter enhances the <a href=\"https:\/\/www.coachcert.com\/training\/certified-professional-coach\/program-overview.html\" target=\"_blank\" rel=\"noopener\">coaching<\/a> because there are no pre-conceived ideas of how to handle different situations.\u00a0 The balance is some knowledge and the ability to get up to speed with a client quickly.<\/p>\n<p>What do you think?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a coach, planning and marketing your coaching business often begins with considering who your ideal client is so that you plan appropriately.\u00a0 Defining your &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,40],"tags":[69,77,48,71,54,62,67,81,88,74,78,79,107,76],"class_list":["post-4153","post","type-post","status-publish","format-standard","hentry","category-business","category-tools-and-techniques","tag-business-development","tag-client","tag-coach","tag-coach-marketing-strategies","tag-coaching-business","tag-coaching-client-base","tag-coaching-niche","tag-coaching-success","tag-effective-coaching","tag-plan","tag-rapport","tag-skills","tag-strategy","tag-understand","latest_post"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/4153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/comments?post=4153"}],"version-history":[{"count":4,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/4153\/revisions"}],"predecessor-version":[{"id":10730,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/4153\/revisions\/10730"}],"wp:attachment":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/media?parent=4153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/categories?post=4153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/tags?post=4153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}