When you are beginning to build a business, many people focus on how they will do it and what they will do and the motivation becomes secondary. \u00a0After all, these are very important aspects of initially creating a business. \u00a0Consider this: are the how and what the things that people remember? \u00a0People remember stories. \u00a0They remember why someone took action and how they did it is only relevant in terms of how others are affected.<\/p>\n
Consider the story of Malala Yousafzai. \u00a0Malala is 15 year old girl who lives under the Taliban in Pakistan. She believes in educational rights for girls in her country and around the world. \u00a0She refused to be silenced which led to her being attacked and ultimately relocated outside her home country for specialized care that saved her life. \u00a0She continues her mission with a promise to be an outspoken advocate \u201cfor every girl, every child to be educated.\u201d \u00a0This is her \u201cwhy\u201d and it is the story that is in the press. \u00a0The story is not about what she did or how she did it. \u00a0It is the story of why she did it and continues.<\/p>\n