This is 10 in a series of 24 blog posts on Business and Marketing.<\/p>\n
When people look for something online, they use what are called search engines such as Google or Yahoo.\u00a0 Search engines provide a list of possible websites based on the words used for a search.\u00a0 As a new coaching<\/a> business owner, the visibility of your website online includes Search Engine Optimization or SEO.\u00a0 The work for SEO begins when you are creating a website because it is incorporated with the design and set up of the website.<\/p>\n Whether you use a template or create a website design, the components of SEO include:<\/p>\n The words used in each of these components must match.\u00a0 For example, the page title is included within the page description, used in the alternate text for an image, contained within the content on the page, and it is one of the keywords.\u00a0 As a new coach, invest time in deciding which words to use for each of the above before setting up your website.<\/p>\n Other factors for search engines include how long the domain name is owned for, consistently adding new content, and having links to and from other websites including social media sites.<\/p>\n While larger companies invest heavily in ongoing SEO to ensure they are easily found, for many coaches it is a balance between the likelihood that someone will find a coach<\/a> by searching online and the expense for the work that puts a website at the top of the search results.<\/p>\n","protected":false},"excerpt":{"rendered":" This is 10 in a series of 24 blog posts on Business and Marketing. When people look for something online, they use what are called … <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,471,40],"tags":[70,52,59,69,48,71,54,81,64,87],"class_list":["post-3741","post","type-post","status-publish","format-standard","hentry","category-business","category-coaching-skills","category-tools-and-techniques","tag-achieve-and-sustain-excellence","tag-build","tag-business-2","tag-business-development","tag-coach","tag-coach-marketing-strategies","tag-coaching-business","tag-coaching-success","tag-marketing","tag-professional-coach","latest_post"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\n\t\t\n\n