{"id":3734,"date":"2012-12-12T06:03:56","date_gmt":"2012-12-12T06:03:56","guid":{"rendered":"http:\/\/centerforcoachingcertification.com\/coachingblog\/?p=3734"},"modified":"2012-11-27T20:53:25","modified_gmt":"2012-11-27T20:53:25","slug":"developing-a-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/developing-a-marketing-strategy\/","title":{"rendered":"Developing a Marketing Strategy"},"content":{"rendered":"

This is 8 in a series of 24 blog posts on Business and Marketing.<\/p>\n

\"marketing<\/a>In earlier posts for this blog series, choosing a name and defining services with prices were covered.\u00a0 Developing a marketing strategy includes these and more.\u00a0 Make decisions on what colors you will use, a logo, your mission statement or tagline, and how you will define or explain your coaching services.\u00a0 Before deciding on colors, Google the psychology of color so that you are aware of the message behind your color choices.\u00a0 Certified Professional Coaches who completed their coach training<\/a> have access to a tool on the coach login page for writing a mission statement.\u00a0 The defining of your coaching services is tied to your niche areas; for examples the pages on the Center for Coaching Certification<\/a> website describe coaching types.<\/p>\n

There are a multitude of different marketing strategies.\u00a0 To give you an example, the online software<\/a> offered through the Center for Coaching Certification to manage your marketing<\/a> includes 170 different strategies.\u00a0 The key is choosing a manageable number of strategies and then planning the implementation step-by-step.\u00a0 Specifically, in the online software, you choose which strategies you want to use and then have the steps listed for you along with the resources and examples for each.\u00a0 The idea is that each day you invest a little bit of time, complete a few things, and create a habit of consistency in your marketing for long-term sustainability and results.<\/p>\n","protected":false},"excerpt":{"rendered":"

This is 8 in a series of 24 blog posts on Business and Marketing. In earlier posts for this blog series, choosing a name and … <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[70,52,59,69,48,71,85,54,67,55,81,51,64,73,63,107],"class_list":["post-3734","post","type-post","status-publish","format-standard","hentry","category-business","tag-achieve-and-sustain-excellence","tag-build","tag-business-2","tag-business-development","tag-coach","tag-coach-marketing-strategies","tag-coach-training","tag-coaching-business","tag-coaching-niche","tag-coaching-services","tag-coaching-success","tag-excellence","tag-marketing","tag-marketing-strategies","tag-niche","tag-strategy","latest_post"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\n\t\t\n