This is 7 in a series of 24 blog posts on Business and Marketing.<\/p>\n
What is it about marketing that the word itself creates a mental barrier so that it becomes a challenge?\u00a0 Everyone who earns a living is in effect marketing \u2013 either themselves as a valuable employee, the products produced, or the services provided.\u00a0 Perhaps it is the misperception that marketing means pushing a product or service as compared to offering.\u00a0 Coaching<\/a> is a service that by its very nature is best offered and very specifically coaches avoid pushing their services.\u00a0 So with the idea that marketing is simply about making it known that your coaching services are available for those that are interested, focus on how you let people know you are in business.<\/p>\n When you start a business, you plan.\u00a0 When you market a business, you plan.\u00a0 Developing a marketing plan is your opportunity to explore your options and make intelligent choices.\u00a0 The very first step in the process is deciding to whom you are marketing.\u00a0 Many say that after completing coach training<\/a> it makes sense to wait before deciding your niche because that way it evolves naturally.\u00a0 Others say that by defining your niche you are perceived as more professional and that you know what you are doing.\u00a0 In terms of planning your marketing, without a niche you are marketing to the whole world.\u00a0 With a coaching niche or coaching niches, you define who your ideal client is which makes marketing more effective because you know how and where to market.\u00a0 Start by determining the very broad type of coaching: business, executive, life, or career.\u00a0 From there define focus areas.\u00a0 Examples of niche areas for each type of coaching are listed on the Center for Coaching Certification<\/a> website.<\/p>\n","protected":false},"excerpt":{"rendered":" This is 7 in a series of 24 blog posts on Business and Marketing. What is it about marketing that the word itself creates a … <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[70,52,59,69,48,71,85,50,54,67,55,81,88,64,73,63,74,87],"class_list":["post-3722","post","type-post","status-publish","format-standard","hentry","category-business","tag-achieve-and-sustain-excellence","tag-build","tag-business-2","tag-business-development","tag-coach","tag-coach-marketing-strategies","tag-coach-training","tag-coaching","tag-coaching-business","tag-coaching-niche","tag-coaching-services","tag-coaching-success","tag-effective-coaching","tag-marketing","tag-marketing-strategies","tag-niche","tag-plan","tag-professional-coach","latest_post"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/3722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/comments?post=3722"}],"version-history":[{"count":3,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/3722\/revisions"}],"predecessor-version":[{"id":11822,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/3722\/revisions\/11822"}],"wp:attachment":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/media?parent=3722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/categories?post=3722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/tags?post=3722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}