This is 2 in a series of 24 blog posts on Business and Marketing.<\/p>\n
When you are starting a business, coaching<\/a> or otherwise, a first step is figuring out a name.\u00a0 This sounds obvious \u2013 do think about it.\u00a0 Sometimes people use their own name.\u00a0 What are the pros and cons?\u00a0 If your name is known and recognized positively, this can be an advantage.\u00a0 If your name is unknown, it may be perceived is a small, independent start-up and some wonder if you will stay in business.\u00a0 When you name your business, what does the name mean to others?\u00a0 Do they know what kind of business it is?<\/p>\n The next consideration is the type of ownership.\u00a0 Local and state laws vary so it is important to find out requirements and implications.\u00a0 For example, some find a license, partnership, or DBA is fairly simple and inexpensive.\u00a0 Others explore types of corporation because while it may require an extra hour or two of work and a few hundred dollars more, a corporation is separate which means your personal finances are then separate from company finances in terms of liability and bookkeeping.<\/p>\n