{"id":3378,"date":"2012-05-04T06:03:16","date_gmt":"2012-05-04T06:03:16","guid":{"rendered":"http:\/\/centerforcoachingcertification.com\/coachingblog\/?p=3378"},"modified":"2022-09-18T15:41:31","modified_gmt":"2022-09-18T15:41:31","slug":"choosing-a-coaching-business-name-and-niche","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/choosing-a-coaching-business-name-and-niche\/","title":{"rendered":"Choosing a Coaching Business Name and Niche"},"content":{"rendered":"

Typically starting a coaching<\/a> business means starting with a name.\u00a0 Often that works well and sometimes a different approach works.\u00a0 In this blog series, a different starting point is defining the ideal client.\u00a0 With the ideal client in mind, the next step described writing a mission statement.\u00a0 Now, with your ideal client in mind and a mission statement, choose a name.<\/p>\n

To generate ideas for your coaching business name, review the notes from your brainstorming processes for describing your ideal client and writing a mission statement.\u00a0 What stands out for you?\u00a0 Brainstorm names by listing them on paper.\u00a0 What impression do these possible names create with your ideal client?\u00a0 Choose your favorite three and test them out on others.\u00a0 Consider the input and choose the name you want for your coaching business.<\/p>\n

Now explore how to describe your niche — or up to three different niches.\u00a0 The ideas is to choose a niche that is broad enough to apply to many people and specific enough so that your ideal client knows it describes their reason for coaching.\u00a0 For example, Transition Coaching is broad \u2013 transition can be any type of change.\u00a0 At the same time it is specific because the prospective client going through transition knows it applies.<\/p>\n

Brainstorm coaching niche areas by listing multiple ideas on paper.\u00a0 For more ideas of different niche areas, read the executive and life coaching lists at https:\/\/www.coachcert.com<\/a><\/p>\n

Consider whether your niche areas are connected and work together.\u00a0 For example, if you want a niche of dating coaching and<\/em><\/strong> you want a niche of leadership coaching, what impression are you creating?\u00a0 These two niche areas are very different and a prospective client may shy away.\u00a0 If your niche areas are widely different, consider having two different businesses, websites, and business cards.\u00a0 If your niche areas make sense together, choose up to three.\u00a0 (More than three sends a message that you lack focus.)\u00a0 For example, Leadership, Productivity, and Team Building are niche areas that work together and create appeal.\u00a0 It is helpful to test out your niche areas on others for feedback.<\/p>\n

Now with your name, niche, and mission you have the foundation for branding and marketing your coaching services \u2013 good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"

Typically starting a coaching business means starting with a name.\u00a0 Often that works well and sometimes a different approach works.\u00a0 In this blog series, a … <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[52,59,91,69,48,71,50,54,67,55,81,64,63,57,87],"class_list":["post-3378","post","type-post","status-publish","format-standard","hentry","category-business","tag-build","tag-business-2","tag-business-coach","tag-business-development","tag-coach","tag-coach-marketing-strategies","tag-coaching","tag-coaching-business","tag-coaching-niche","tag-coaching-services","tag-coaching-success","tag-marketing","tag-niche","tag-part-or-full-time-coaching-business","tag-professional-coach","latest_post"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/3378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/comments?post=3378"}],"version-history":[{"count":3,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/3378\/revisions"}],"predecessor-version":[{"id":10856,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/posts\/3378\/revisions\/10856"}],"wp:attachment":[{"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/media?parent=3378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/categories?post=3378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coachcert.com\/coachingblog\/wp-json\/wp\/v2\/tags?post=3378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}