{"id":3129,"date":"2011-12-21T06:03:38","date_gmt":"2011-12-21T06:03:38","guid":{"rendered":"http:\/\/www.centerforcoachingcertification.com\/coachingblog\/?p=3129"},"modified":"2013-08-23T03:12:06","modified_gmt":"2013-08-23T03:12:06","slug":"achieve-and-sustain-excellence-in-coaching-11","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/achieve-and-sustain-excellence-in-coaching-11\/","title":{"rendered":"Achieve and Sustain Excellence in Coaching 11"},"content":{"rendered":"<p>To achieve and sustain excellence in coaching, you must develop a client base and consistently add new clients.\u00a0 As in any business, this boils down to <a href=\"http:\/\/centerforcoachingcertification.net\/\">marketing<\/a>.\u00a0 A beginning step in marketing is defining your services.<\/p>\n<p>Defining your areas of expertise and your coaching niche(s) supports excellence in coaching in several ways:<\/p>\n<ol>\n<li>Offering coaching services within a niche focuses your business development efforts.<\/li>\n<li>Clients searching for a coach are able to choose a coach whose expertise meets their needs.<\/li>\n<li>Consistently coaching within a niche expands your knowledge base and further develops your expertise in that area.<\/li>\n<\/ol>\n<p>Begin by deciding on or refining your niche areas.<\/p>\n<ul>\n<li>If you are new to coaching, start by listing your areas of experience, education, and passion.\u00a0 For ideas on labels of<br \/>\ndifferent niche areas, visit the websites of other coaches.\u00a0 On the Center for Coaching Certification website, many niche areas are listed on the pages for Executive and Life Coaching.<\/li>\n<li>If you have been coaching, reflect on the topics of your coaching sessions.\u00a0 Consider what comes up often and consider<br \/>\nareas where you have been effective as a coach.\u00a0 If you already have a defined niche, ask yourself whether it fits with what you do and whether you want to make any changes.<\/li>\n<\/ul>\n<p>Develop a succinct description of up to three niche areas for use on your website, business card, and in conversation to enhance your excellence in <a href=\"http:\/\/www.centerforcoachingcertification.com\/\">coaching<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To achieve and sustain excellence in coaching, you must develop a client base and consistently add new clients.\u00a0 As in any business, this boils down &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[59,48,62,64,63],"class_list":["post-3129","post","type-post","status-publish","format-standard","hentry","category-business","tag-business-2","tag-coach","tag-coaching-client-base","tag-marketing","tag-niche","latest_post"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"To achieve and sustain excellence in coaching, you must develop a client base and consistently add new clients. 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