In the previous blog post, one reason for a coaching niche was marketing. Now consider the value to your coaching clients when you have a niche. It starts with how well you know and understand your client and their situation. When you know and understand your client, developing rapport comes naturally. The greatest indicator of a successful coaching relationship is rapport.
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When you define a coaching niche, you involve yourself completely in knowing your ideal client. You research and learn more about their interests, challenges, and goals. With a defined niche, it is possible to keep current on what is happening in their world.<\/p>\n
Yes, there is a balance; if you know too much there is a risk of falling in to an advisory role instead of coaching. A successful coach keeps current in their clients areas of interest so they know what questions to ask and how to support exploration of ideas.<\/p>\n
The Harvard Business Review cited the top two reasons for hiring a coach: experience coaching in a similar setting and a clear methodology. The clear methodology is a different blog series; experience coaching in a similar setting speaks to a defined niche. Meeting the needs of the client is what coaches do and it supports results.<\/p>\n
A coaching niche is an area of expertise and coaching clients value that expertise because coaches serving as a sounding board and as a strategy partner have the knowledge base for effective coaching sessions.<\/p>\n","protected":false},"excerpt":{"rendered":"
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