{"id":11850,"date":"2023-10-05T11:02:01","date_gmt":"2023-10-05T11:02:01","guid":{"rendered":"https:\/\/www.coachcert.com\/coachingblog\/?p=11850"},"modified":"2023-09-08T18:28:48","modified_gmt":"2023-09-08T18:28:48","slug":"create-a-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/create-a-marketing-plan\/","title":{"rendered":"Create a Marketing Plan"},"content":{"rendered":"
\"A
Create a Marketing Plan<\/figcaption><\/figure>\n

Often new coaches hesitate at the term \u2018marketing\u2019 and\/or shy away from the idea of \u2018selling\u2019.\u00a0 Shift the thinking \u2013 instead of marketing it is about being available.\u00a0 Instead of a selling conversation, make it a coaching<\/a> conversation.<\/p>\n

The level of detail in your marketing plan for a coaching business<\/a> is based on what will serve you in doing the marketing.\u00a0 The outline below shows what is included in a traditional marketing plan and you can choose what you want in your marketing plan.<\/p>\n

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  1. Market Research Summary \u2013 written last, this is a global summary.<\/li>\n
  2. Profession \/ Industry Economics\n
      \n
    1. Market Size and Demand \u2013 include information on the potential client base and demand for your services and sales patterns.<\/li>\n
    2. Trends \u2013 what is the growth of your market.<\/li>\n
    3. Influencers \u2013 how the economy, business environment, and politics impact sales.<\/li>\n<\/ol>\n<\/li>\n
    4. Barriers \u2013 what specifically could interfere with your marketing efforts.\n
        \n
      1. Strategies to Overcome Barriers \u2013 how specifically will you overcome barriers.<\/li>\n<\/ol>\n<\/li>\n
      2. Target Market \u2013 include their demographics as well as their reasons for buying.<\/li>\n
      3. Competition \u2013 who else does what you do in your market, what do they charge, how do they compare.<\/li>\n
      4. Unique Selling Proposition \u2013 what makes your services special and different.<\/li>\n
      5. Branding \u2013 include your messaging and your design.<\/li>\n
      6. Description \u2013 describe what you offer succinctly and include your bio with education, coach training, and experience.<\/li>\n
      7. Pricing \u2013 how much you will charge for what you offer and what is your level of flexibility for negotiation.<\/li>\n
      8. Forecast\n
          \n
        1. Income Goals \u2013 when will you earn and how much.<\/li>\n
        2. Number of Clients Goals \u2013 how many individual, group, team, or corporate clients you want and how often.<\/li>\n
        3. Ancillary Sales Goals\n
            \n
          1. Workshops or Seminars \u2013 a great way to earn money while also gaining new clients; what programs will you develop and market and how are they connected with your coaching niche.<\/li>\n
          2. Speaking<\/a> Engagements \u2013 motivational of topic focused this is again a great way to earn while gaining clients; be specific on content.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n