{"id":11818,"date":"2023-09-28T11:02:47","date_gmt":"2023-09-28T11:02:47","guid":{"rendered":"https:\/\/www.coachcert.com\/coachingblog\/?p=11818"},"modified":"2023-08-12T20:25:30","modified_gmt":"2023-08-12T20:25:30","slug":"create-a-business-plan","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/create-a-business-plan\/","title":{"rendered":"Create a Business Plan"},"content":{"rendered":"
\"@
Create a Business Plan<\/figcaption><\/figure>\n

The length of a business plan varies and because creating one is for your own planning, include the information and level of detail that supports your focus and action steps.\u00a0 The following is an overview of a more traditional business plan that you can tweak to design your own.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0 Executive Summary<\/strong> \u2013 written last, this explains the history and trajectory of your business.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0 Company Description<\/strong> \u2013 include a description of who, what, how, where, when, and why.
\na.\u00a0\u00a0\u00a0\u00a0 Bio of each Coach that includes training and experience.
\nb.\u00a0\u00a0\u00a0\u00a0 Mission, Vision, Code of Ethics, Core Values.<\/a>
\nc.\u00a0\u00a0\u00a0\u00a0 Goals and Objectives.
\nd.\u00a0\u00a0\u00a0\u00a0 Business Philosophy.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0 Management and Organization<\/strong> \u2013 describe how you are structured and how you operate.
\na.\u00a0\u00a0\u00a0\u00a0 Legal form of Ownership.
\n(Sole Proprietor, Partnership, DBA, Business License, S Corp, LLC)
\nb.\u00a0\u00a0\u00a0\u00a0 Insurance. (Liability, Professional, Other)
\nc.\u00a0\u00a0\u00a0\u00a0 Management.
\ni.\u00a0\u00a0\u00a0\u00a0 Oversight and Decision Making.
\nii.\u00a0\u00a0\u00a0\u00a0 Standard Operating Procedures.
\nd.\u00a0\u00a0\u00a0\u00a0 Professional and Advisory Support.
\n(Accountant, Attorney, Mentor, Advisor, other)<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0 Products<\/strong>.
\na.\u00a0\u00a0\u00a0\u00a0 Description and Pricing.
\ni.\u00a0\u00a0\u00a0\u00a0 Books, White Papers, CD\u2019s, MP3\u2019s, or DVD\u2019s.
\nii.\u00a0\u00a0\u00a0\u00a0 Training Programs.
\nb.\u00a0\u00a0\u00a0\u00a0 Unique selling points \u2013 what makes your products unique.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0 Services<\/strong>.
\na.\u00a0\u00a0\u00a0\u00a0 Description and Pricing.
\ni.\u00a0\u00a0\u00a0\u00a0 Individual Coaching \u2013 describe how, list packages and prices.
\nii.\u00a0\u00a0\u00a0\u00a0 Group or Team Coaching \u2013 describe, list prices.
\niii.\u00a0\u00a0\u00a0\u00a0 Consulting or speaking \u2013 describe what is offered, prices, and how it is separate from coaching.
\nb.\u00a0\u00a0\u00a0\u00a0 Niche and unique selling point \u2013 what makes your services different and special.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0 Marketing Plan<\/strong>
\na.\u00a0\u00a0\u00a0\u00a0 Market Research \u2013 what is the interest in what you offer?
\nb.\u00a0\u00a0\u00a0\u00a0 Target Market \u2013 be specific and include their interests.
\nc.\u00a0\u00a0\u00a0\u00a0 Competition – who are your competitors and what do they offer?
\nd.\u00a0\u00a0\u00a0\u00a0 Strategy \u2013 how will you reach your audience and make the sale?<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0 Operating Plan<\/strong>
\na.\u00a0\u00a0\u00a0\u00a0 Location \u2013 describe office set-up and security.
\nb.\u00a0\u00a0\u00a0\u00a0 Production and Inventory \u2013 what is your plan for developing products and how much will you keep on hand?
\nc.\u00a0\u00a0\u00a0\u00a0 Service Scheduling \u2013 how and when will you schedule with clients?
\nd.\u00a0\u00a0\u00a0\u00a0 Payment Policies and Processes \u2013 detail what forms of payment are used and also how and when clients pay.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0 Financial Plan<\/strong>
\na.\u00a0\u00a0\u00a0\u00a0 Financial Statements \u2013 budget, budget versus actual, profit and loss, income and expense.
\nb.\u00a0\u00a0\u00a0\u00a0 Start-up Expenses \u2013 initial fees for licensing, website, etc.
\nc.\u00a0\u00a0\u00a0\u00a0 Regular Expenses \u2013 include set monthly amounts, variable monthly amounts, and periodic expenses.
\nd.\u00a0\u00a0\u00a0\u00a0 Capitalization \u2013 will you capitalize large furniture or electronic purchases?
\ne.\u00a0\u00a0\u00a0\u00a0 Cashflow Projection \u2013 consider when income will be received and when expenses will be paid.<\/p>\n

Which of the above you include is based on what serves your focus and planning.\u00a0 Similarly, the level of detail is also based on what will help you move forward.\u00a0 What is important is that you develop a plan for yourself that keeps you focused and moving forward.<\/p>\n

For your coaching<\/a> business, CCC has a number of You Tube videos, including Creating a Successful Coaching Business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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