{"id":1145,"date":"2011-02-04T09:03:53","date_gmt":"2011-02-04T09:03:53","guid":{"rendered":"http:\/\/www.centerforcoachingcertification.com\/testblog\/?p=1145"},"modified":"2013-08-24T23:43:48","modified_gmt":"2013-08-24T23:43:48","slug":"coaching-business-sustainability-%e2%80%93-for-the-long-term","status":"publish","type":"post","link":"https:\/\/www.coachcert.com\/coachingblog\/coaching-business-sustainability-%e2%80%93-for-the-long-term\/","title":{"rendered":"Coaching Business Sustainability \u2013 for the Long-term"},"content":{"rendered":"<p>After you have successfully included sustainability considerations for your coaching business in the start-up and growth phases of the business, plan for the long-term.<br \/>\n<!--more--><br \/>\nIn the previous posts, considerations included sustainability of your infrastructure, connections, and word of mouth. Combine these with long-term planning. Consistency of effort provides for consistency in your coaching business.<\/p>\n<p>* Maintain a consistent local presence with published articles, speaking, volunteering, and networking.<br \/>\n* Consistently seek referrals through reminders in a newsletter or at other appropriate times.<br \/>\n* Consistently develop your skills through continuing education for quality of service and your own motivation.<\/p>\n<p>Long-term growth and expansion in today\u2019s business world includes an internet presence. As a coach, make it easy for potential clients to find you and to \u2018check you out.\u2019<\/p>\n<p>* \u2018Getting found\u2019 online includes a presence on social media sites such as LinkedIn, Facebook, Twitter, and more. Set-up your pages, make connections, and give people a reason to stay connected.<br \/>\n* Websites that provide a way for potential clients to connect, engage, and learn give people a reason to come back. Provide links to your social media sites, invite subscriptions to a newsletter, and write blog posts.<br \/>\n* A great website is the first step \u2013 the second is to optimize it for search engines so that you are easy to find. Create a system for ensuring your meta description, key words, and content keep you high in the rankings.<\/p>\n<p>Sustainability of your coaching practice is directly tied to the consistency and sustainability of your efforts. What tools are available to you? Visit the resource page now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After you have successfully included sustainability considerations for your coaching business in the start-up and growth phases of the business, plan for the long-term.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,40],"tags":[],"class_list":["post-1145","post","type-post","status-publish","format-standard","hentry","category-business","category-tools-and-techniques","latest_post"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"After you have successfully included sustainability considerations for your coaching business in the start-up and growth phases of the business, plan for the long-term. 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