Marketing a coaching business in 2011 is all about networking \u2013 online and in person. Marketing yourself as a coach does include several components: demonstrate your expertise, make it easy to find you, offer information (content is king,) and build relationships.
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\nSo let\u2019s make this easy for coaches and consider options for each.
\n* Demonstrate your expertise:
\no Write articles and publish them online.
\no Submit guest columns to publications that your target market reads.
\no Blog \u2013 as a guest on other blogs or start your own.
\no Write white papers, eBooks, a chapter in a book, or write a book.<\/p>\n
* Make it easy to find you
\no Websites are a basic must \u2013 optimize it for search engines with page titles, keywords, meta descriptions, and content that matches and is unique for each page
\no Business cards and brochures for networking and speaking to professional membership groups
\no Create a profile on LinkedIn, link with your contacts, join discussion groups that interest your target market, and participate.
\no Open a Facebook page and friend people \u2013 post ideas regularly.
\no Start a twitter account and follow your contacts, people you know, colleagues, and potential clients. Send tweets that provide value.<\/p>\n
* Offer Information
\no Provide great content on your website that offers value to prospective clients.
\no Produce a free newsletter with information your target market values.
\no Link your articles and blog posts to your website and social media accounts.
\no Speak to professional membership groups.
\no Give webinars or workshops.
\no Consider offering a free 30-minute coaching session for the experience.<\/p>\n
* Build Relationships
\no Connect with your colleagues and contacts regularly.
\no Email your online connections and start a personal conversation.
\no Volunteer.
\no Find out how you can help others and do it.<\/p>\n
Make your marketing easy with great strategies and reminders to yourself of what to do when \u2013 click here for information and to register for a FREE webinar, Results Based Marketing, on Thursday, Jan. 13, with Marketing Consultant Kimberly Deas.<\/p>\n","protected":false},"excerpt":{"rendered":"
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